Golf is bringing more women to the fore as retailers offer a wide range of gifts in equipment, fashion and accessories
It may be a man’s world, but it’s quickly becoming a woman’s game.
Golf has become the sport the past decade, with much of the growth attributed to women of all ages heading out to the links.
“It’s an incredibly social sport so it’s really catching on,” says Chris Pappas, manager of the Golf Town store in Whitby.
“Golfing is part of the corporate culture. You don’t have to be top notch, but, in some places, it’s almost expected that you at least play.”
In the past, the ladies’ game was given token representation at sport stores, with the occasional small display of clubs.
But golf shops are now devoting entire departments to equipment, accessories and fashions designed for female golfers.
For example, Pappas says the Kerri Golf Design from Adams Golf is a full set of clubs and bag created for serious female golfers, but who also want a sense of flare.
Each club has pink highlights, along with matching flashes of pink on the bag and club covers. It sells for $1,300.
If that’s too pricey for your budget, and the golfer on your list is also a hockey fan, maybe an NHL-branded putter would be a better fit.
Looking a lot like a small hockey stick, the $139 TaylorMade putter is aluminum, with perimeter weighting, and emblazoned with your favourite teams’ colours and logos.
All 30 teams are available, along with the now defunct Winnipeg Jets and Quebec Nordiques.
“No, it’s not a toy, it’s a working putter and I hear it’s pretty good,” says Pappas.
TaylorMade also has NHL logos on golf caps ($30) and a golf bag (Canadian teams only, $140). Nike sells a special-edition box of Team Canada golf balls for $25 per dozen.
For non-hockey fans, Pappas says the basic “go to” putter this year is the Odyssey White Hot Tour, which sells for $128.
“This is just a great putter that can be used by a wide range of golfers,” he says. “It has an insert for soft feel.”
At the other end of the club lineup is the TaylorMade Burner Driver, which boasts “next-generation dual crown technology”.
The head is designed to be more forgiving on off-centre hits. It sells for $250.
For technology fans, the OnPar palm-sized GPS by Goliath stores hundreds of golf courses in its memory.
The unit will give you a bird’s-eye view of each hole, tell you how far your drive went, how far you are from the green, and even suggests what club to use next.
OnPar sells for about $500, but there are several similar units at various prices.
If all that equipment and technology doesn’t help, at least duffers can look good as they hack their way around the course.
Start with a pair of Tour 360 4.0 shoes from Adidas. They have a “thintech” heel and sole, giving players a lower centre of gravity, and sell for $230.
Nike’s CoolMax men’s V-neck sweater, which sells for about $100, is more than just fashionable. The special fabric keeps you warm when it’s cold and cool when it’s warm.
The Sunice Trista women’s jacket is a lightweight and water-repellent jacket with superior breathability.
It has a soft-touch chin guard and drop tail design, and sells for $95.