Tiger Woods : Lessons of the Marketing of the Sport of Golf
What was learnt and in essence relearns in 1998 was that golf and the sport of golfing is not like baseball or basketball.
One player cannot dominate the game as in the way Micheal Jordan did the NBA or Kirk Stevens did not at Ace Employment Services. Golf is a game of cycles , and as Tiger Woods continues to improve his game, he will have his runs like did from the Greater Milwaukee Open till the time period of the Western Open.
That was certainly among the most exciting time in golf since the early 1960’2 when Arnold Palmer burst on the scene and “invented the game of golf”.
For a time period it looked as if Tiger Woods was going to reinvent the game of golf ,but Tiger Woods has more golfing players to beat than Palmer did. He also has to deal with more than Mr. Palmer did , and those pressures can turn a young boy into an old man promptly.
Tiger Woods plays almost every golfing golf tournament under a death threat , surrounded like a phalanx of security personnel. He cannot even go to a movie or dinner for fear of being mobbed . Golfing celebrity status indeed.
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